When we first got the brief: EVERY department chipped in, but when we “crunched” the numbers, we realized that we were running out of Tipo boxes instead. Everyone needed a taste of the quick break to fix their work mood again. And instead of the creative team dismissing the flock of hungry owls, they started luring them in by striking up conversations with the sales team, finance, etc. And what they came across was something rather insightful they felt drained and needed a simple recharging break with Tipo and a cup of coffee because that combination worked well. AND SO A LIGHT BULB WAS TURNED ON The equation presented itself and with it the solution: a formula was there in the works, and all we could say was that IT GOT CHEMISTRY!
A Lot of things on paper appear to be a perfect fit, but in reality, it’s the simple things that can make up all the real differences in our lives: That time the manager doesn’t come into the office, and SUDDENLY a magical spark appears That one time, you and your friends settled on an outing and it finally came through! When your team finally wins at the extra time And last and foremost, that magical chemistry those rounded biscuits got with the stuffed chocolate between them.
YUMMY! We finally got our ideas sparked and pencils sharpened and ready for the copy, and so our teams went to work!
